Responsible tourism has taken on an entirely new emphasis as South African travellers turn their attention to the most effective ways to enable their own economy to recover from the fallout of the global Covid-19 pandemic. A shift among travellers to first think local is now paramount.

While the Tourism Business Council of South Africa (TBCSA) strongly lobbies for a phased reopening to international tourists from as early as September 2020, local operators would be well advised to follow the lead of many other countries abroad who are – first and foremost – looking to their own local markets to help set the sector on the road to recovery.

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